The Launch Lounge Podcast

The Launch Lounge Podcast

Author: Salome Schillack Language: English Episodes: 100
For a decade, Salome Schillack operated behind the scenes, crafting the advertising campaigns that propelled many leading online course creators to success. Now, she’s pulling back the curtain in The Launch Lounge Podcast. This isn't about vague theory; it's a direct line to the precise online marketing, advertising, and business strategies that actually work for knowledge-based businesses. Each episode feels like a candid conversation in a trusted space, where Salome translates a complex landscape of digital promotion into actionable, practical advice you can apply immediately. You'll find that rare blend of hard-won tactical know-how and genuine inspiration, all aimed at building something profitable and sustainable. The goal is straightforward: to move your ideas from concept to a living, breathing enterprise. Tune in to this podcast for a clear-eyed, often fun, look at what it truly takes to construct a business around what you know, cutting through the noise to focus on what drives real growth and impact.
Episodes
296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down [not-audio_url] [/not-audio_url]

Duration: 39:33
Ready to discover why your "sluggish summer" isn't necessarily a red flag? 🚀 I'm pulling back the curtain on why elections, holidays, and summer hijack your sales – and more importantly, what most course creators do wron…
295. Finding the Hidden Profit in Your Business with Jamie Trull [not-audio_url] [/not-audio_url]

Duration: 57:00
Ready to stop chasing revenue and start keeping the money you make? 🚀 I know talking about money can feel sticky, but here's the truth: you cannot build a freedom empire without understanding profit. Today's conversation…
294. Is My List Burnt Out? How to Know [not-audio_url] [/not-audio_url]

Duration: 54:26
Your email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀 I've been there - staring at dismal open rates after launches that felt like shouting into the void. But here's what…
293. Do It Once, Then Hand It to Your VA: An Easy Guide [not-audio_url] [/not-audio_url]

Duration: 57:54
Ready to stop trading your CEO time for assistant-level work? 🚀 I used to spend hours every week telling myself "it's faster if I just do it myself." That three-hour weekly task might take six hours to document initially…
292. Hiring a Coach? Here's the Pitfalls to Avoid [not-audio_url] [/not-audio_url]

Duration: 44:52
Ready to stop throwing money at coaches who leave you more confused than when you started? 🚀 I've invested $100K+ in coaching programs - some transformed my business, others were expensive lessons in what NOT to do. If y…
290. When NOT to Run Ads [not-audio_url] [/not-audio_url]

Duration: 23:37
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀 I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my stude…
289. Which Social Platforms Should You Really Be On? [not-audio_url] [/not-audio_url]

Duration: 29:07
If Instagram deleted your account tomorrow, how many actual leads would you lose? 🚀 Most course creators spend hours creating content across multiple platforms but here's the truth: you're probably just keeping busy inst…
288. Advantage+ Audience Targeting Traps to Avoid [not-audio_url] [/not-audio_url]

Duration: 23:41
Discovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? 🚀 You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I'v…
287. My Current Tech Stack and Why I Changed Everything [not-audio_url] [/not-audio_url]

Duration: 20:44
Drowning in software subscriptions that you barely use but keep paying for? 🚀 I just audited my entire tech stack and discovered I was bleeding $6,600 annually on redundant, overpriced, or unnecessary tools. After simpli…