112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

112: Starting a Business & Pressing Reset on the Skincare Industry w/ Liah Yoo

Author: Aileen Xu April 14, 2019 Duration: 43:32
The beauty and skincare industry thrives on "more": buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells "less". Through her YouTube channel and business, Liah wants to #PressReset on the skincare industry, promoting transparency, education, and confidence through healthy skin. Aileen and Liah talk about how KraveBeauty grew from a thirst for skincare knowledge, the importance of a dressing up a brand with your own voice, and what it means to be an effective leader. → Show notes & quotes at lavendaire.com/lifestyle-112

Aileen Xu hosts The Lavendaire Lifestyle, a space designed for those looking to weave more intention into the fabric of their daily lives. This podcast explores the interconnected nature of personal growth, where improving your physical fitness directly influences your mental clarity, and spiritual curiosity enriches your approach to education and self-improvement. Episodes delve into practical routines for health alongside deeper conversations about purpose and inner peace, drawing from a variety of philosophies and traditions without being anchored to any single path. You’ll hear honest reflections on building a life that feels both productive and meaningful, where caring for your mind and body is part of a holistic journey. The Lavendaire Lifestyle serves as a companion for redefining success on your own terms, offering thoughtful perspectives that encourage action beyond just passive listening. It’s for anyone who believes that a well-lived life incorporates care for every aspect of the self, fostering a sense of balance and authentic growth through its diverse topics.
Author: Language: English Episodes: 100

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