Today, my guest is Christine Raniets. Christine is the owner of a company called Peran Design, a design firm that builds brands and helps market businesses, particularly for solo and small firm law practices. And, even more specifically, for women-owned or female-based law firms. In our conversation, we get into a lot of discussion about what is it that we ought to be looking for as attorneys and as business owners, when we look to hire a design firm to help bring our branding, our marketing, our social media, and all of our design elements together into one cohesive plan. Christine shares a lot of light on the subject and some insights as to how we can go about doing this in a systemic and organized manner. I think you'll get a lot out of it.
In this episode, Neil and Christine discuss:
- A broad-scope approach to branding and image creation.
- Creative reach outs, both direct and indirect.
- Integrating design for consistency and cohesion.
- The changing landscape of marketing and social media.
Key Takeaways:
- Dig deep to understand your story and what problems you’re trying to solve. That is a great way to understand what you want your branding to be.
- Digital is your number one marketing priority, but print is not outdated or unimportant.
- Social media is king for content. For law firms, you need to be on LinkedIn, have a great profile, post content, and interact with influencers in that space.
- Short-form video is the key. People want to see you, get to know you and your firm, and connect that way.
"I advise you to explore LinkedIn a little bit further. It is the place where people are going. There's content that's incredibly informative, helps you grow your company, webinars are available, and you get immediate notification of people switching jobs so you can be in touch with them. It's such a great resource, and such an important valuable business development tool for law firms." — Christine Raniets
Get in touch with Christine Raniets:
Website: https://www.perandesign.com/
Email: craniets@perandesign.com
LinkedIn: https://www.linkedin.com/in/christine-raniets-93203560/
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