How Are Competing Law Firms Getting Found?

How Are Competing Law Firms Getting Found?

Author: Spotlight Marketing + Branding April 7, 2026 Duration: 1:58
Did you like this episode? Dislike it? 🤖 Why is Google sending potential clients to other law firms first in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down how AI-powered Google search is changing what clients see and why some law firm websites are being prioritized over others. Danny explains what today’s search engines are actually looking for, how client behavior around decision making has shifted, and what solo and small law firms need to update on their web...

Running a law practice means you're constantly juggling the demands of clients, cases, and the business itself. Finding clear, actionable advice on attracting new clients and building a recognizable brand can feel like another item on an endless to-do list. That's where The Law Firm Marketing Minute comes in. Created by the team at Spotlight Marketing + Branding, this podcast cuts through the noise to deliver focused, practical insights specifically for attorneys who are also business owners. While content marketing strategies are a central theme, the discussions often expand into other critical areas like online reputation, client experience, and operational efficiencies that directly influence growth. Each episode is designed to be concise and immediately useful, offering a single idea or tactic you can consider without taking a huge chunk out of your day. You'll hear straightforward conversations that translate complex marketing concepts into steps that make sense for a legal services environment. Tune in when you need a shot of focused guidance to help your firm stand out and connect with the people you're best positioned to serve.
Author: Language: en-us Episodes: 100

The Law Firm Marketing Minute
Podcast Episodes
The Type of Content Your Law Firm Should Make More Of [not-audio_url] [/not-audio_url]

Duration: 3:19
Did you like this episode? Dislike it? 🎯 What type of content should your law firm create to attract better leads? In this episode, Danny Decker explains why solo and small law firms should focus less on broad, generic l…
Want ChatGPT to Recommend Your Law Firm? Start Here [not-audio_url] [/not-audio_url]

Duration: 1:59
Did you like this episode? Dislike it? 🎙️ Want ChatGPT to recommend your law firm? In this episode of the Law Firm Marketing Minute, Danny Decker explains a simple content marketing exercise that can help solo and small…
How I Would Get a Law Firm to 7 Figures [not-audio_url] [/not-audio_url]

Duration: 3:08
Did you like this episode? Dislike it? 🎯 How would you build a law firm to seven figures without relying on SEO? In this episode of the Law Firm Marketing Minute, Danny Decker shares the three foundational strategies he…
The Simple System That Makes Referrals More Likely [not-audio_url] [/not-audio_url]

Duration: 3:42
Did you like this episode? Dislike it? 📧 How can you get more value from the referral relationships you're already building? In this episode, Danny Decker explains how law firms can use a simple multichannel marketing st…
Why Some Law Firm Facebook Ads Flop — And Others Explode [not-audio_url] [/not-audio_url]

Duration: 1:56
Did you like this episode? Dislike it? 📣 Why do some law firm Facebook ads work while others completely flop? In this episode, Danny Decker breaks down why Facebook ads can either become a powerful growth tool for your l…
This Simple Exercise That Can Transform Your Law Firm Marketing [not-audio_url] [/not-audio_url]

Duration: 2:25
Did you like this episode? Dislike it? 🎯 What questions should your law firm actually be answering in its marketing? In this episode, Danny Decker shares a simple but powerful exercise that can instantly improve your law…
The Best Way for Law Firms to Use Facebook Ads [not-audio_url] [/not-audio_url]

Duration: 2:37
Did you like this episode? Dislike it? 📱 What’s the best way for law firms to use Facebook ads in 2026? In this episode, Danny Decker breaks down two of the most effective Meta advertising strategies for solo and small l…
Is AI Making Video Marketing More Important for Law Firms? [not-audio_url] [/not-audio_url]

Duration: 1:59
Did you like this episode? Dislike it? 🎥 Is AI making video marketing more important for law firms in 2026? In this episode, Danny Decker explains why authentic video marketing is becoming even more valuable as AI-genera…
How to Strengthen Your Referral Marketing Strategy [not-audio_url] [/not-audio_url]

Duration: 3:05
Did you like this episode? Dislike it? 🤝 How can you strengthen your law firm's referral marketing strategy? In this episode, Danny Decker explains why referral marketing and digital marketing should work together—not co…