3 big moves in the last 3 months (and what I've learnt)

3 big moves in the last 3 months (and what I've learnt)

Author: Sophie Griffiths June 27, 2023 Duration: 33:10

Welcome!

This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode.

What’s this episode about?

The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on.

In this episode I cover:

Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Who has helped me?

Big Move 2: Big changes to my services. Stopping my very successful group programme (Bloom). Being guided my client requests. Overhauling my services just 1 week before relaunching my new website.

Big Move 3: Investing in support (big time!). What I've invested in. What I'd invest in again - and what I wouldn't. My plan for the next 6 months.

Join me every Tuesday for more LionHearted marketing to help you navigate those big moves, stay focused on your goals and ultimately, take your business to the next level.

Links & resources mentioned in the episode

Previous podcast episode talking through my tricky 2022, an ADHD diagnosis and how I rebuilt my business from scratch - Episode Details

For my rebrand I've worked with, and highly recommend:

Graphic Designer: Kayleigh Lloyd - lloydcreative.co.uk

Website Designer: Hannah - shinyhappy.digital

Website Copywriter: Sarah Ellis - sarahelliswrites.co.uk

Hester Barnes Brand Photograher: hesterbarnesphotography.com

Dubsado: Toyah Wilcox: thebusinessbean.com

The coaches that have made a huge difference to my business are:

Mindset Coach: Bec Haydon - rebeccahaydon.com

Evergreen Programme Coach: Gemma Gilbert - gemmagilbert.com

Messaging & Storytelling Coach: Colette McBeth

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast...


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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