ADS: The P.M.T Approach: Finding the right people

ADS: The P.M.T Approach: Finding the right people

Author: Sophie Griffiths April 25, 2022 Duration: 17:45

First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉.

This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym).   

Episode key takeaways:

  • The 4 key audiences all businesses need to be thinking about including in their marketing
  • How to think about your ‘funnel’ so it helps deliver consistent sales
  • Why you need a flow of people through all stages of the funnel
  • Who is in each of the 4 audiences and how do you find them using Ad’s
  • How Ad’s and other marketing can work together (especially if you have a limited budget)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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