Creating a personal brand, without constantly being online with Rachel Pearson, Business and Marketing Coach

What’s this episode about?

The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business.

We’re not talking about becoming an Influencer. We’re not talking about having to share every detail of your life - in fact we actually talk about sharing less but it having more impact. It’s a great episode to think about your business as a whole and how your personal brand is infused in to every element (so you may as well make it intentional!)

Episode key takeaways:

• What is a personal brand and do all businesses need one?
• 3 ways to start using your personal brand in your business (especially your marketing)
• Why Sophie has really bright colours for her branding (hint: it’s relate to personal brand!)
• How you interact with your clients or your customer service policy is linked to your personal brand
• How to get clear on your personal brand and using it in your business.

KEY LINKS:

Website: https://iamrachelpearson.com

Instagram: @rachelpearson.co

LinkedIn: Rachel Pearson

INTRODUCING… RACHEL PEARSON

Rachel is an ex luxury marketing executive, agency owner and now accredited Business coach and mentor. 

Having launched multiple brands from conception to market in her 15-year career (hands down her best project so far has been launching a luxury airline with the team behind UBER…in a pandemic.), she knows that the quickest way to growth and fulfillment in business is by staying true to your values and yourself. 

Rachel passionately believes that there’s no ‘right’ way to build your business and works with women who are ready to do things their own way.  

She now focuses on helping coaches, consultants and service providers to stand out online with authority positioning, messaging and aligned sales so that they can attract high-value clients and sustainably grow their business.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

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