Creating a successful group programme with Gemma Gilbert

Creating a successful group programme with Gemma Gilbert

Author: Sophie Griffiths July 4, 2023 Duration: 37:44

What’s this episode about?

I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year.

Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out.

In this episode I cover:

In this episode I really wanted to explore the key elements moving from working with clients 1:1 to creating a successful evergreen group programme.

We cover:

  • Is a group programme right for you?
  • The number 1 thing you need to do if you want to successfully grow a group programme
  • Gemma's experience of using Ads to grow her business, including her Ad costs for an online event where she made £50k
  • The impact my group programme, Bloom, has had on my business as well as why I'm pausing it.

This episode is for you if you have been pondering whether you should be starting a group programme, have already got one and are struggling to get clients signed up or get them the results you know are possible or even if you have a lower priced membership or currently run a launch model and are struggling with the burnout of endless launches!

INTRODUCING… Gemma Gilbert

Gemma is an expert in helping service-providers transition from a fully-booked 1-1 service into a group programme they can enrol into month on month without launching.

As a former teacher, Gemma geeks out on curriculum design and helps her clients design world-class learner experiences so they can get results, without all the 1-1 time.

With her strong background in email marketing and sales without launching, Gemma’s approach to marketing is relationship-focussed so you can make money without any of the manipulative ‘buy now’ pressure.

If you want to find out more about Gemma, the best place is:

In her Facebook group: Gemma Gilbert’s Scaling With Group Programmes (prev. Mummy's Got Clients)

Or download her free guide: How To Fill Your High-Ticket Group Programme Without Launching

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
Podcast Episodes
As a service business, WTF should I be doing for Black Friday? [not-audio_url] [/not-audio_url]

Duration: 23:46
Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don'…