EMAIL: How to use email like Instagram with Kelly Cookson (Cheer Up Marketing)

EMAIL: How to use email like Instagram with Kelly Cookson (Cheer Up Marketing)

Author: Sophie Griffiths May 12, 2022 Duration: 43:42

Know that email is the way to go but love the way your audience interacts with you on Instagram?

In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen!

Episode key takeaways:

  • Why is email marketing so important
  • If you are wondering what’s a good open rate? We talk through key stats to measure and how you know if it’s working.
  • Why getting engagement is as important on email, as it is on Instagram (and how to get it!)
  • Practical tips to get started
  • Common mistakes (and how to avoid them)

INTRODUCING: KELLY COOKSON

Kelly has over 13 years’ experience in digital marketing. She’s passionate about helping business owners to generate consistent leads and revenue through email marketing, allowing them to step away from socials and make more sales! As well as copywriting email campaigns for her clients, Kelly teaches email marketing via her signature group programme, Electric Email, and her free Facebook group (From Spam to Wham!). She likes to drink Yorkshire tea (2 cups in the morning, please) and can be found wherever music is playing which includes at her local gym, where she won't be breaking any records but will definitely be breaking into a sweat.

KEY LINKS:

WEBSITE: www.cheerupmarketing.com

INSTAGRAM: @cheerupmarketing

FACEBOOK GROUP: From Spam to Wham

Download Kelly's free guide: 10 Subject Line Tactics to get your Emails Opened

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
Podcast Episodes
As a service business, WTF should I be doing for Black Friday? [not-audio_url] [/not-audio_url]

Duration: 23:46
Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don'…