Growing a team: the good, the bad and the ugly

Growing a team: the good, the bad and the ugly

Author: Sophie Griffiths September 26, 2023 Duration: 30:25

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right!

In this episode I talk through:

  • You know you need help in your business - is the first person you need a VA?
  • Working out what to do if the support you're getting doesn't make your life easier
  • How to know when you need specialist help vs generalist help
  • Stop trying to be 'well rounded' and lean in to the things you love - the 'star' analogy that changed my entire approach.
  • Finding the right people to work with and the questions you need to ask.
  • The one piece of advice I'd give everyone growing a team (or wanting to!).

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

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Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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