Making 'realistic and sustainable business' sexy with Ceri Gillet

Making 'realistic and sustainable business' sexy with Ceri Gillet

Author: Sophie Griffiths February 8, 2023 Duration: 40:20

What’s this episode about?

This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and how we have both been impacted by our corporate jobs when looking at how much we ‘should’ be earning.

Episode key takeaways:

  • Redefining what success looks like - and why that’s not always easy to do
  • Fighting against or succumbing to seasonality of business and your life
  • Guilt around not wanting to push harder in your business vs guilt for wanting to push harder and not having the time/space to do it
  • The importance of fact checking what you see on social media and your own business

INTRODUCING… CERI

Ceri left a 12 year career in business development to embark on two big roles. Becoming a mother & launching a business. 

A serial entrepreneur Ceri has started, scaled, raised investment and taken a business to sale.

Her experiences as a female founder led her to launch a non-profit business accelerator that helps more mums to start and grow a business. 

She coaches female founders to find ways to earn consistently in their businesses and regularly consults, creating strategy for corporate clients.

Ceri has been featured in Grazia, Stylist, BBC News, BBC Radio 4 & Channel 5. Last year she was named one of the top 100 social entrepreneurs worldwide by Pioneers Post.

All info about Ceri and her projects can be found here https://cerigillettcoaching.com 

And you can follow Ceri here: @cerigilletcoaching

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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