PR: Can small businesses really do their own PR? With Pippa Goulden (The PR Set)

PR: Can small businesses really do their own PR? With Pippa Goulden (The PR Set)

Author: Sophie Griffiths May 5, 2022 Duration: 30:52
The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
BusinessEducationEntrepreneurshipHow ToMarketing

This episode is all about PR and how small business can make it work for them (without a little black book of contacts!).

Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset.

Episode key takeaways:

  • What PR actually means for a small business
  • The barriers to small business owners doing their own PR
  • How to create a practical plan to get you started to do to get started
  • Integrating PR in to your overall marketing strategy
  • What makes some small businesses so successful at PR?

INTRODUCING: PIPPA GOULDEN

Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she’s worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves.

IMPORTANT LINKS:

WEBSITE: www.theprset.com

INSTAGRAM: @pippa_the.pr.set

Download Pippa's free worksheet to see if you are PR Set: Six Ways To Get Your Business PR Set

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

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The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
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