Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy

Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy

Author: Sophie Griffiths November 19, 2024 Duration: 20:21

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!

Here's what we're diving into this week:

  • Why focusing solely on engagement (and ignoring follower growth) could be holding your business back
  • The real reason your launches are getting harder (hint: it's not your content!)
  • How to calculate your ideal monthly follower growth based on your business model
  • My simple £3/day Meta ads strategy to attract your dream clients
  • The DREAMER framework for creating scroll-stopping content that converts

Whether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.

Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!

LINKS:

Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc


Sophie Griffiths knows that building a business online can feel like a lonely hustle, and her The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads is a direct response to that. It’s a space for women entrepreneurs-coaches, course creators, and service providers-who are fiercely ambitious but refuse to let growth come at the cost of genuine connection with their audience or themselves. Each episode moves beyond abstract theory, diving into the precise, actionable mechanics of Meta advertising and holistic business strategy. You’ll hear Sophie break down complex ad campaigns, discuss audience targeting nuances, and explore how to structure offers that actually convert, all through the lens of sustainable scaling. This isn't about generic tips; it's about the specific decisions that move the needle for online businesses right now. The conversations in this podcast acknowledge the real pressure of managing ads, creating content, and leading a team, while providing a clear path forward. If you're ready to grow your revenue without burning out, and you want marketing advice that feels both sophisticated and immediately usable, this is the resource. Sophie’s expertise as a Meta ads specialist and growth strategist translates into guidance that is both confident and deeply practical, designed for those who are done waiting and are ready to implement.
Author: Language: English Episodes: 87

The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram Ads
Podcast Episodes
Get Set for Summer: 3 things you need to know about September [not-audio_url] [/not-audio_url]

Duration: 15:12
The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year. It might feel too earl…
Get Set for Summer: Automate August [not-audio_url] [/not-audio_url]

Duration: 26:27
Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running. But with less than 5 weeks until the…
Get Set for Summer - Successful Septembers are made in July [not-audio_url] [/not-audio_url]

Duration: 15:05
This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make s…