Ep.10 - The Supplement Industry's Dirty Secret — Shivam Higorani Speaks Out

Ep.10 - The Supplement Industry's Dirty Secret — Shivam Higorani Speaks Out

Author: Luke Coutinho March 19, 2026 Duration: 31:46

In this episode of The Wellness Reset, we’re joined by Shivam Higorani, Founder & CEO of Ace Blend.

Join us as we uncover:

  • Why cheap supplements are almost always a red flag and the science behind ingredient pricing

  • The questions every consumer must ask before buying any nutraceutical brand

  • How to spot a marketing-first company vs a research-first company

  • What batch testing, pesticide screening, and QC really mean for your safety

  • Why simple, single-ingredient supplements often outperform fancy formulations

  • The truth about brands charging premium prices but using synthetic, unvalidated ingredients

And much more…



In each episode of The Luke Coutinho Show-Reimagine Your Lifestyle, holistic lifestyle coach Luke Coutinho sits down with a diverse range of experts, from doctors and scientists to everyday people with transformative stories. The conversations go beyond generic advice, weaving together personal life experiences with accessible science to explore what truly creates lasting well-being. You'll hear practical, nuanced discussions on nutrition, movement, mental health, and the often-overlooked pillars of a fulfilling life. This isn't about quick fixes or rigid rules; it's about understanding the interconnected nature of your health and building a sustainable, personalized approach. Luke's grounded perspective helps translate complex ideas into actionable steps, whether the topic is managing stress, improving sleep, or cultivating resilience. The podcast serves as a thoughtful resource for anyone feeling stuck in their wellness journey or simply curious about optimizing their daily habits. By listening, you gain a broader toolkit to navigate your own challenges, inspired by the wisdom shared from global leaders and thinkers. It's an invitation to quietly reassess and gently reshape the foundations of your daily routine, moving toward a more energized and balanced version of yourself. Tune in for a consistently deep and compassionate exploration of what it means to live well, hosted by someone genuinely dedicated to the art and science of holistic health.
Author: Language: en-us Episodes: 100

The Wellness Reset
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