#185 How to Become a Digital Marketing Strategist

#185 How to Become a Digital Marketing Strategist

Author: Emily Reagan | Digital Marketing Mentor, Speaker November 28, 2023 Duration: 21:01

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. 

It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals. 

Tune in to learn more about

  • Boosting your skills and confidence as you transition into a strategist role
  • An exercise for thinking like a strategist
  • Expanding your services and attracting higher-paying clients by offering strategy sessions
  • Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time
  • Streamlining your client onboarding process and establishing clear plans that will set you up for success

“You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”

 

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Links Mentioned in the Show

  • Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!


Connect with Emily:


 

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#202 Six Ways to Make Six Figures as a Virtual Assistant [not-audio_url] [/not-audio_url]

Duration: 27:17
I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and tra…
#201 Common Mistakes Service Providers Make on Packages [not-audio_url] [/not-audio_url]

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Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger client…
#199 Intake Form Questions for Service Providers [not-audio_url] [/not-audio_url]

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What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, e…
#197 Building a Virtual Assistant Agency Model with Tasha Booth [not-audio_url] [/not-audio_url]

Duration: 59:22
Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, yo…
#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup [not-audio_url] [/not-audio_url]

Duration: 55:53
All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS…