#197 Building a Virtual Assistant Agency Model with Tasha Booth

#197 Building a Virtual Assistant Agency Model with Tasha Booth

Author: Emily Reagan | Digital Marketing Mentor, Speaker March 5, 2024 Duration: 59:22

Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them.

My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms. She’s also the host of the “How She Did That Podcast.”

One thing Tasha said that superseded her before we met was paying for the role and not the region – I couldn't agree more.

Listen in to learn more about

  • mastering client vetting for better business growth
  • the rewards and challenges of online business ownership
  • elevating agency success through strategic team meetings
  • articulating your value to attract and retain clients effectively

If you're a virtual assistant looking to start your own agency, tune in for Tasha's advice covering all the ins and outs of running a successful agency.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup 

Links Mentioned in the Show

  • Apply for Tasha Booth's Agency Alliance Membership: The online membership exclusively for freedom-seeking online agency owners who are ready for ongoing expert guidance, resources, and community to unlock their next level of profitability + ease.


Connect with Tasha:


Connect with Emily:


3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#191 Curriculum Design for Course Creator Clients with Cat O’Brien [not-audio_url] [/not-audio_url]

Duration: 1:02:45
The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writi…
#190 Never Split the Difference: Negotiation for Service Providers [not-audio_url] [/not-audio_url]

Duration: 28:57
So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “…
#188 2023 Recap & Four Lessons Learned as a Digital Service Provider [not-audio_url] [/not-audio_url]

Duration: 30:46
When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight in…
#186 Launch Debrief: 5 Tactics for a 100k Online Course Launch [not-audio_url] [/not-audio_url]

Duration: 24:44
In this episode, I’m sharing key tactics that helped with my 100k UDMA School course launch. I’m reflecting on the importance of quality over quantity in student enrollment. I truly believe that having motivated and comm…
#185 How to Become a Digital Marketing Strategist [not-audio_url] [/not-audio_url]

Duration: 21:01
As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transit…
#184 Brand Messaging for Your VA Business with Emma Boshart [not-audio_url] [/not-audio_url]

Duration: 1:03:54
Frustrated because your brand messaging isn't getting the love it deserves? Putting in tons of time creating awesome content, but it feels like crickets in response? My guest, Emma Boshart, is here to teach us how to sta…

«1...678910