#201 Common Mistakes Service Providers Make on Packages

#201 Common Mistakes Service Providers Make on Packages

Author: Emily Reagan | Digital Marketing Mentor, Speaker April 2, 2024 Duration: 31:41

Here’s what I see happen with freelance service providers:

We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. 

This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist.

We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we love.

Listen in to learn more about

  • 6 common mistakes service providers make with packages
  • confidently pricing your services to maximize your earning potential
  • attracting high-paying clients and positioning yourself as an in-demand expert in your field
  • connecting and networking with like-minded service providers in a supportive community 

 

Tune in because I’ll help you avoid these common mistakes and set yourself up for success so you don’t max out your capacity.

 

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Links mentioned in the show:


Connect with Emily:


3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#202 Six Ways to Make Six Figures as a Virtual Assistant [not-audio_url] [/not-audio_url]

Duration: 27:17
I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and tra…
#199 Intake Form Questions for Service Providers [not-audio_url] [/not-audio_url]

Duration: 38:18
What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, e…
#197 Building a Virtual Assistant Agency Model with Tasha Booth [not-audio_url] [/not-audio_url]

Duration: 59:22
Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, yo…
#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup [not-audio_url] [/not-audio_url]

Duration: 55:53
All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS…