Branding Mini-Series #1
If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross.
Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.
Listen to learn more about
- what you should concentrate on first with your branding
- using AI tools for building a brand voice
- prioritizing coherent branding over trends
- differentiation in the digital service provider industry
- common branding mistakes and solutions
This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.
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