#225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney

#225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney

Author: Emily Reagan | Digital Marketing Mentor, Speaker October 15, 2024 Duration: 1:12:10

Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!

Funnel Series #1

I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes look is crucial for our Unicorn Digital Marketing Assistants and service providers, who focus on growing, nurturing, and selling to clients. Each week, we’ll feature a guest sharing golden insights into the funnel process.

My guest is Robyn Stoney, owner of Robyn The Brilliant. She’s a Meta Certified Sales Funnel Strategist and Coach who helps women entrepreneurs build effective sales funnels to accelerate their business growth. Over the past five years, she has worked with six- and seven-figure founders, helping one scale from six figures a year to six figures a month. As a Technology Coach for a multi-million-dollar consulting company, Robyn recently expanded her business into an agency model. 

Listen to learn more about

  • How Robyn transitioned from corporate to full-time business ownership in 2018
  • Staying up-to-date with rapidly changing marketing technologies and AI tools
  • Pricing funnel work appropriately and understanding the scope & complexity of each project
  • The importance of networking, leveraging online communities, and reaching out to potential clients directly
  • Robyn’s experience being part of the Digital Marketer’s Workgroup and how it’s helped her advance her skills and grow her business

I created this Funnel Series so you'll feel more confident and ready to say yes to the work. Be sure to pay attention to how Robyn started in her early days and earned her current status as a Unicorn Marketer.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.


Links mentioned in the Show:

  • Freebie: Sign up for Robyn’s free group Brilliant Funnels where she shares what’s new with Meta ads, funnel building tips, and techie Q&A support.
  • Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.


Connect with Robyn:



Connect with Emily:



3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 


Emily Reagan brings her experience as a digital marketing mentor and speaker directly into your headphones with The Marketing Freelancer: Unicorns Unite. This isn't about vague inspiration; it's a practical dialogue for those navigating the specific challenges of running a solo marketing business. Each episode digs into the real work of positioning your services, attracting clients who value your expertise, and establishing pricing that reflects the true impact of your work. You'll hear conversations focused on moving beyond the feast-or-famine cycle to create a sustainable, profitable practice. Emily operates from the belief that every skilled freelancer possesses a unique set of talents-their "unicorn" qualities-that form the foundation of a standout business. The discussions in this podcast are designed to help you identify and leverage those strengths with confidence. Whether the topic is refining a niche, improving client conversations, or streamlining operations, the aim is actionable insight. Tuning in means joining a community focused on elevating the craft of freelance marketing, not just as a side hustle, but as a primary, rewarding career. If you're building a business in marketing, entrepreneurship, or creative services, this series offers a direct line to strategies and mindsets that can help shape your path forward.
Author: Language: English Episodes: 100

The Marketing Freelancer: Unicorns Unite
Podcast Episodes
#232 Facebook Group Funnels with Michelle Vroom [not-audio_url] [/not-audio_url]

Duration: 59:48
Funnel Series #8Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Fac…
#231 AI Chatbots and Quiz Funnels with Josh Haynam [not-audio_url] [/not-audio_url]

Duration: 42:51
Funnel Series #7Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a…
#229 Pitch Sequences with Allison Hardy [not-audio_url] [/not-audio_url]

Duration: 41:25
Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business…
#227 How to Use Gated Content and Forms Strategically with Liz Coralli [not-audio_url] [/not-audio_url]

Duration: 59:21
Funnel Series #3We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at Activ…
#226 Marketing Funnel Strategy Essentials with Jenn Robbins [not-audio_url] [/not-audio_url]

Duration: 51:17
Funnel Series #2We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also…
#223 Virtual Assistant Services & Pricing Guides with Emily Reagan [not-audio_url] [/not-audio_url]

Duration: 29:25
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to of…