Funnel Series #6
Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky.
I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He’s the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He’s worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish.
Listen to learn more about:
- How ads and funnels work together and how you can use them to boost traffic and conversions
- The latest trends in ad funnels, and what’s working (and what’s not) in the world of Facebook ads
- What you need to know to assess if a client is ready for ads and when it’s time to bring in an expert
- How to track and report on ad performance, including how to identify if an ad was responsible for a conversion
- Kwadwo’s Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad results
Tune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business.
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