Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses."
I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality.
Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy.
Listen to learn more about:
- Why vague proposals are killing your conversion rate & what to include instead
- The 8 must-have sections every high-converting proposal needs (it’s not just price & deliverables)
- How to pre-frame your offer with one powerful post-sales call email that sets up your proposal for success
- The red flags that make premium clients ghost you & the green flags they’re looking for!
- How to create a “sales page in disguise” that positions you as the expert, not the help
We’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are.
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Links Mentioned in the Show:
- Join Brittany’s The Premium Proposal* program: Improve your process. Raise your prices. Work with better clients.
- Are you already doing marketing work but need more clients and a stronger referral network? Join The Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
*My affiliate link. If you purchase this program, I could receive a small commission.
>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!
Connect with Brittany:
Connect with Emily:
3 ways we can work together:
- Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
- Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
- Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.
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