Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want.
Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't just look good, they actually convert. Krissy is a business strategist and copywriter who used her own automated funnel to enroll 4,000 people into a paid offer in four months. Claire is a brand and UX/UI designer who thinks about user experience the way the rest of us think about coffee: constantly and with strong opinions. Together, they've helped service providers, freelancers, and course creators build websites that deliver.
Listen to learn more about
- What AEO actually is and how it's different from SEO (optimizing for one doesn't automatically cover the other)
- The most common website mistakes service providers make that tank first impressions before a potential client even starts scrolling
- Why your website's About page is not a resume and what it should actually do for your business
- The three specific things you can do right now to increase your chances of getting recommended by AI tools like ChatGPT, Perplexity, and Claude.
- How blogging for AEO is a completely different strategy than blogging for SEO, and why quality > quantity
Your website isn't just a digital business card anymore. It's a trust-builder, a client filter, and a 24/7 sales tool, but only if it's set up right. SEO gets you in the game. AEO gets you recommended. This episode covers both.
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Connect with Krissy & Claire:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.
> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.
> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.
> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.
