If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money.
My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she’s grown her freelancer business. I finally got her on the podcast to spill exactly how she did it.
Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose.
Listen to learn more about:
- How to structure your discovery calls to weed out bad-fit clients before they become a problem
- Why customizing your packages isn't a weakness, and how building client-specific offers helps you command higher rates
- What a strategic monthly report actually looks like (hint: it’s not 40 pages)
- Building a portfolio that does the selling for you and why you should include your prices & booking link
- The mindset shift that helped Liz stop undercharging and start owning her expertise
This is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships.
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Links Mentioned in Show:
Connect with Liz:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.
> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.
> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.
> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.
