Episode 773: Digital CEO Success Story: How a Working Mom Niched Down to 3X Her Business Making 300K in the first 6 Months of 2025 - Eliza Kingsford's BBD Success Story

Episode 773: Digital CEO Success Story: How a Working Mom Niched Down to 3X Her Business Making 300K in the first 6 Months of 2025 - Eliza Kingsford's BBD Success Story

Author: James Wedmore June 6, 2025 Duration: 1:30:06

Ever feel like you're speaking a different language when trying to market your incredible skills? Or maybe you're an expert who secretly wonders how to truly niche down without shutting yourself off? Get ready to be inspired! In this episode, Jenni hangs out with another amazing Digital CEO, Eliza Kingford, a psychotherapist who has built a soon-to-be 7-figure digital business by niching down and refining her marketing skills in the process.

In this episode, Eliza reveals the mindset shifts and strategies from BBD she embraced to scale her offer, and how she navigated all the bumps along the way. If you're a helper, a healer, or any kind of expert ready to make a huge impact online, this conversation with Eliza is your direct hit of inspiration, showing you exactly what's possible right now in the online business space! 

It's finally here! The Rise of the Digital CEO is LIVE, and you can join us NOW at www.businessbydesign.net/rise

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @elizakingford. 

In this episode you'll hear: 

  • Eliza's journey of niching down and the initial fears she had around being more specific with who she marketed her products to 

  • The challenges she faced in business and how her commitment to BBD in 2023 was the pivotal shift that propelled her forward 

  • A discussion on the human connection in the age of AI and why experts will thrive in this environment

  • The "unsexy" but most impactful BBD module that fueled her exponential growth

  • The death of the mega-influencer and why follower count doesn't equal sales in 2025 

For full show notes and quotes, visit: www.mindyourbusinesspodcast.com/blog/773 


There's a common thread running through the stories of many entrepreneurs who feel stuck despite all their effort, a sense that the relentless hustle isn't yielding the results they envisioned. The Mind Your Business Podcast, hosted by seven-figure entrepreneur James Wedmore, digs into that very gap between effort and outcome. James operates from a conviction that lasting success is less about copying another person's tactics and more about cultivating the right internal foundations. He argues that mindset ultimately trumps strategy, that there's an essential magic beyond mere metrics, and that your core attitude dictates the effectiveness of your actions. Each episode serves as a practical dialogue aimed at untangling the complex web of entrepreneurial psychology, moving beyond superficial tips to explore how mental frameworks directly influence business decisions and growth. You'll hear candid reflections on shifting from scarcity to abundance, the role of intuition in data-driven environments, and how to lead with clarity instead of fear. This isn't about discarding hard work, but about aligning it with a purposeful and resilient perspective. For anyone building a venture, this podcast provides a necessary counterbalance to the conventional grind narrative, offering a space to reconsider what truly drives a sustainable and fulfilling business life. Tune in for conversations that reorient your focus from just managing a business to thoughtfully minding it.
Author: Language: English Episodes: 100

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