The Copyright Wars - with Nicholas Thompson and Bill Gross

The Copyright Wars - with Nicholas Thompson and Bill Gross

Author: Atlantic Re:think November 26, 2025 Duration: 36:14
In this episode, The Atlantic’s CEO Nicholas Thompson speaks with serial entrepreneur and Idealab founder Bill Gross about his latest venture, ProRata, a bold attempt to create a fair exchange of value between AI companies and the creators whose work helped train their models. From inventing search advertising to tackling one of AI’s most urgent ethical challenges, Gross explains how innovation and fair market dynamics can align—and how humans are still underestimating the transformative power of AI. (00:00) Introduction (06:32) How Bill invented paid search in the 1990s (13:29) NYT v. OpenAI as the “lightning strike moment” that inspired ProRata (16:16) Solving the “impossible problem” of AI attribution (21:36) ProRata’s plan for revenue sharing between creators and AI companies (24:13) How YouTube shows revenue sharing could make AI companies even stronger (28:20) When there will be a one-person company with a billion-dollar valuation (29:23) AI could be net positive for the climate in as little as five years (33:01) The most interesting way Bill has used AI recently Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nicholas Thompson sits down with some of the sharpest minds working at the edges of artificial intelligence in The Most Interesting Thing in A.I.. This isn't a dry technical briefing or a series of speculative futures; instead, each conversation digs into the tangible, often surprising ways this technology is already altering the fabric of our daily lives and institutions. You'll hear from leading thinkers who cut through the hype to discuss the real ethical dilemmas, economic shifts, and social transformations unfolding right now. Produced by Atlantic Re:think and PwC, the podcast provides a grounded space to explore questions about creativity, power, work, and truth in an age of intelligent machines. The discussions are built on the premise that understanding AI's impact requires looking beyond code and algorithms to consider human values and consequences. Tune in for thoughtful, accessible dialogues that reframe how we think about one of the most significant forces of our time.
Author: Language: English Episodes: 41

The Most Interesting Thing in AI
Podcast Episodes
The Case Against the AI Bubble - Azeem Azhar with Nicholas Thompson [not-audio_url] [/not-audio_url]

Duration: 1:05:15
Among the many eye-popping numbers of the AI industry—from trillions in investments to billions in spending—one stands out: $0 in profit among leading AI companies. According to Bloomberg, “never before has so much money…
The Race to Superintelligence - Richard Socher with Nicholas Thompson [not-audio_url] [/not-audio_url]

Duration: 1:08:45
As AI’s capabilities improve, reports of “rogue” agents and misaligned systems are becoming more frequent. In response, some activists, academics, and politicians have called for a pause in development, warning of the da…
How to Get Hired in the AI Era - Clara Shih with Nicholas Thompson [not-audio_url] [/not-audio_url]

Duration: 50:43
For years, tech CEOs have promised that AI will take on the menial, repetitive tasks that have long been a part of office life. Typically, those tasks are assigned to younger, less experienced workers—and poll after poll…
Meta's Plan to Win in AI - Andrew Bosworth with Nicholas Thompson [not-audio_url] [/not-audio_url]

Duration: 50:58
However you feel about Meta, Andrew Bosworth has likely played a part in it. The long-serving right hand to Mark Zuckerberg and current Chief Technology Officer, “Boz” has helped shape almost every stage of the company’s…