157: Joe and Serenity Carr - Upending the Baby Food and Formula Space With Nutrient-Dense, Meticulously-Sourced Ingredients

In this podcast episode, Dr. Anthony Gustin, along with his guests Joe and Serenity Carr of Serenity Kids, answers the question - is there a clean baby formula brand out there?

You'll likely be shocked to learn that 99% of baby formulas on the market contain harmful ingredients like GMO corn and industrial seed oils.

When Joe and Serenity realized that, they set out to make a healthier version that was nutrient-dense and much closer to the actual nutrient breakdown of breastmilk.

You'll hear all about their journey in this episode where they discuss how they discovered that the formula options on the market were terrible for you and why they set out to make a healthier, more nutrient-dense alternative.

They'll also share why they chose specific ingredients, why other formula manufacturers aren't doing the same, how large amounts of heavy metals get into baby foods, and more.

You'll also learn the difference between A1 and A2 protein in formula and why that matters and how formula manufacturers are cutting costs at the expense of our health. 

If you don't know Joe and Serenity Carr, they're a husband and wife duo behind the clean baby food brand Serenity Kids.

After seeing how bad the baby food options were on the market, they decided to create their own using nutrient-dense proteins, healthy fats, and savory vegetables instead of sugar, grains, and other harmful ingredients.

Joe and Serenity recently launched their toddler formula and they share all about it in this episode.

Here's a peek at everything Joe, Serenity, and Dr. Gustin get into:

• Joe and Serenity's background and how they found themselves in the baby food space
• The first food product Joe and Serenity launched and why
• How they chose the specific ingredients in their first baby food product
• The principles their baby food products and company live by
• Heavy metals in baby food and how this came to light
• Other foods high in metals and why this is a problem for growing babies
• What Serenity discovered with infant formula during her own search as a mother
• How Joe and Serenity found themselves making their toddler formula
• Why other companies are still using harmful seed oils in their infant formula
• The differences between A1 and A2 protein found in milk
• How Joe and Serenity's toddler formula compares to those on the market
• Why they chose to add a natural folate instead of a synthetic one like most formulas on the market do
• Population studies on breastmilk
• Why Joe and Serenity have a toddler formula (vs. infant formula)
• Why Joe and Serenity chose palm oil in their toddler formula

Mentioned in This Episode 

• Serenity and Joe Carr's website
• Serenity and Joe Carr's Instagram, Twitter, Facebook, and YouTube channel
• Serenity and Joe's blog with recipes and helpful articles

More Resources 

• The Natural State Podcast Episode 128: Katie Wells - Creating a Toxin-Free Healthy Home, Raising Independent Children, Self-Exploration, and More
• The Natural State Podcast Episode 136: Brad Marshall - How PUFAs and Vegetable Oils Negatively Impact Health
• The Natural State Podcast Episode 144: Tucker Goodrich - The Science Behind Vegetable Oils and Why They're Terrible For You