#1 Secret To Succeed With Social Media

#1 Secret To Succeed With Social Media

Author: MAKARAND UTPAT May 26, 2021 Duration: 7:33

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses he secret to succeed with social media as an equal opportunity.

The Big Picture

[0:35]

Social media has changed all that for good. We don't have to possess all these attributions for us to succeed with social media. If you are talented, creative, and know-how to market yourself, then you can achieve.

[3:35]

We live in an unprecedented era unprecedented social revolution, says the author, with a dose of a little bit of creativity, research, self-introspection, and minimal investment dollars.

[4:20]

If you keep providing consistent value, if you take massive action without expecting back anything in return, you will see immense traction to be generated.

Adding Value

[4:44]

Focus on benefits versus features. Think about what benefits customers rather than talking about your own products or services.

[5:00]

Always think in terms of have your audience's pain points, challenges, frustrations, desires.

[5:20]

Swim in your lane.

[5:26]

Storytelling can add value.

[5:28]

Remaining and being authentic.

[5:32]

Showing vulnerability will allow you to create an instant and long-lasting connection with your target market.

[6:02]

Do not keep any hidden agendas. Keep it clean, keep it simple, keep it straightforward, over time, begin to see a sense of engagement, a sense of relationship getting developed.


Hosted by MAKARAND UTPAT, The New Age of Influence is a conversation about what it really takes to stand out and lead in today's crowded landscape. Each episode digs into the practical and personal sides of building something that matters, whether that's a brand, a business, or a lasting reputation. You'll hear frank discussions on marketing, the psychology of branding, and the often-messy journeys through success and failure. Makarand draws from his own experiences and brings in a variety of voices through interviews, all focused on the core idea of personal excellence. The aim isn't just theoretical inspiration; it's about actionable shifts in mindset and method. Tuning into this podcast means engaging with ideas that challenge your current approach, encouraging you to refine how you operate. It's about developing the clarity and resilience to not only grow your influence but to use it meaningfully-to connect more authentically with your audience and create impact that translates into tangible progress for your work. This is for entrepreneurs and business thinkers ready to move beyond surface-level advice and invest in the deeper work required to move the needle.
Author: Language: en-us Episodes: 100

The New Age of Influence
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