Do You Fear of Overexposing Your Brand?

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand discusses with us on how we know if we our overexposing, when do we post too much and how conscious should we be in exposing.

Repetition is the key to success.

[1:10]

From learning to walk, riding a bicycle, and getting good at any sports learning a musical instrument, we have seen that repetition is key to success or when it comes to a professional career. And same holds when it comes to social media marketing.

Mere Exposure Effect

[2:06]

When you go to the store and purchase a product, you probably end up looking at it or buying it right. Regardless of how good a product or service is because you have seen it many times, you are inclined to buy.

Repeat yourself often.

[3:00]

Make sure that you are repeating and you're posting frequently and consistently across key social media platforms.

[4:28]

Latch on the prior content that you've generated, maybe last year, six months back, but make sure that that content is relevant.

[6:20]

It helps you generating and building brand awareness. Latch on to the prior content you've developed, maybe last year, six months back, but make sure that that content is relevant. Depending on your product and service, you may or may not expect someone to click on your Facebook ad or Google Ad right away.