Invited Talk - My Speech at Rush Medical Center, Chicago

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his opinion on Digital transformation on medicine industry.

Having a Vision

[6:13]

You can develop your solid online personality if you have a vision and a passion, create your voice, and become a medium where others can essentially profit from it.

[6:54]

If you can create that kind of sustainable advantage, it will give you a very good unfair advantage.

Digital Transformation

[7:07]

Where are all these technological emergencies, standards, procedures, and how you interact with external suppliers, partners, customers, physicians, insurers, and others.

[7:29]

In general, you can improve and improve your company's mobility, your social media mobility, big data, predictive analysis, your specific treatments, EMR, Blockchain, Ai, predictive analysis, the list continues and continues..

[9:00]

It is very important nowadays, that you have to win the trust of your patient community and you need to keep on sustaining that.

[9:47]

You can create some relationship affinity and excellent bonding, but bonding has to get extended to the online world. You should be able to provide immense value, immense educational content.

Branding Perspective

[12:16]

Employ some content experience content, strategy, content delivery in such a way that it can provide immense value to your patient community.

[13:06]

Digital transformation is really like a marathon. If you want to run the marathon, you're bound to fail if you don't have that stamina if you're not working.