Why Your Experience is Your Greatest Blue Ocean Opportunity

Why Your Experience is Your Greatest Blue Ocean Opportunity

Author: MAKARAND UTPAT October 12, 2021 Duration: 12:03

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand explains why your niche is your blue ocean opportunity.

The Race to Bottom

[02:02]

Get rid of the mindset that price war is the only solution; focus on how you can compete through the value of your solution. Competition makes it all about price wars where the lower price usually wins.

Blue Oceans

[03:00]

Apple completely revamped podcasting and created a blue ocean by launching iTunes. With just a couple of clicks, you can now create and publish your podcast.

[04:10]

Amazon created a book publishing model in the form of Kindle. In which it disrupted the traditional book publishing industry by getting rid of the needed access to big pockets like big publishing media to make your book a bestseller.

[06:00]

Amazon is also experimenting on transforming your shopping experience through Amazon Go.

Your Niche is your Blue Ocean.

[08:10]

Your niche, unique selling proposition, and experience are your blue ocean. Don’t take it for granted.

[09:25]

To be discovered, noticed, watched, and listened, you can utilize the following:

1. YouTube. The biggest video search engine where you can create a space of credibility and establish identity.

2. Podcasting. A tool that can be used for people to listen to you.

3. Website. A tool where you can create blogs, articles, etc.

If you are starting from scratch, create a foundational layer starting from identifying your niche, expertise, and skill set.


Hosted by MAKARAND UTPAT, The New Age of Influence is a conversation about what it really takes to stand out and lead in today's crowded landscape. Each episode digs into the practical and personal sides of building something that matters, whether that's a brand, a business, or a lasting reputation. You'll hear frank discussions on marketing, the psychology of branding, and the often-messy journeys through success and failure. Makarand draws from his own experiences and brings in a variety of voices through interviews, all focused on the core idea of personal excellence. The aim isn't just theoretical inspiration; it's about actionable shifts in mindset and method. Tuning into this podcast means engaging with ideas that challenge your current approach, encouraging you to refine how you operate. It's about developing the clarity and resilience to not only grow your influence but to use it meaningfully-to connect more authentically with your audience and create impact that translates into tangible progress for your work. This is for entrepreneurs and business thinkers ready to move beyond surface-level advice and invest in the deeper work required to move the needle.
Author: Language: en-us Episodes: 100

The New Age of Influence
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