Brand Beckham & Osaka's Jellyfish - has sport ever been so fashionable? - The Sports Agents

Brand Beckham & Osaka's Jellyfish - has sport ever been so fashionable? - The Sports Agents

Author: Global January 23, 2026 Duration: 21:42

Everyone’s been talking about the Beckhams and Naomi Osaka this week. Hard to believe a family feud and a jellyfish outfit at the Australian Open have anything in common - but where Sir Alex Ferguson used to fight to keep David Beckham's focus on the pitch, sport is now embracing fashion like never before...

Lewis Hamilton and Serena Williams pictured at the Met Gala, Stella McCartney designing Arsenal kits, and the famous NBA Tunnel Walks.

Have we all grown up enough to appreciate that athletes having other interests doesn’t mean they aren’t distracted from getting the win? How much money does Naomi Osaka going viral as a jellyfish make for brands and athletes? And should more sports be using fashion to grow the game?

Gabby is joined by The Athletic's Tennis Correspondent, Charlie Eccleshare, and Mayowa Quadri, Football Culture Writer and Head of Brand at Versus.

Plus, we look back at the best bits of The Sports Agents this week: should managers like Oliver Glasner and clubs like Crystal Palace should accept their place in the football food chain? And is a female coach in the Premier League really the holy grail or not?

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Executive Producer: Adonis Pratsides

Producer: Sophie Penney

Video Producer: Sam Trudgill

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Tom Hughes is Editor for The News Agents podcast network

Vicky Etchells is the Commissioning Editor for Global

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Every weekday afternoon, Emily Maitlis, Jon Sopel, and Lewis Goodall gather to make sense of the noise. Their The News Agents isn't a simple bulletin; it's a conversation between three of the UK's most experienced journalists who have seen the machinery of government and media from the inside. This daily podcast from Global focuses on the forces shaping our world, dissecting the headlines from Westminster and beyond with a sharp eye for what really matters. You'll hear them pull apart political strategies, question the official narrative, and trace the connections between today's breaking story and its deeper roots. What sets this show apart is their collective tone-a blend of genuine expertise, natural scepticism, and the occasional necessary laugh at the absurdities of the news cycle. They provide context where others just provide clips, aiming to answer the persistent "why" behind the "what." Tuning into this podcast feels like getting a direct, unfiltered briefing from colleagues who know the landscape intimately, making the complex flow of daily events not just comprehensible but genuinely engaging. It’s analysis designed for anyone who wants to move past the soundbites.
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