A Practical Guide to Achieving Excellence

A Practical Guide to Achieving Excellence

Author: Next Big Idea Club February 5, 2026 Duration: 1:05:18
If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it. Brad’s new book, The Way of Excellence, is out now. Pick up a copy on Amazon, Audible, or Bookshop.org. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠here⁠⁠. If you enjoyed this conversation, check out Brad’s last appearance on the show. Follow Rufus on ⁠LinkedIn⁠, subscribe to our ⁠Substack⁠, or send us an email at podcast@nextbigideaclub.com. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠nextbigideaclub.com⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). We have two great sponsors for today’s episode. The first is Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. The second is Shopify. Start your $1/month trial at ⁠⁠shopify.com/nbi⁠⁠.

Each week on The Next Big Idea, hosts Rufus Griscom and Caleb Bissinger sit down with authors and researchers whose ideas are shaping our culture, education, and understanding of society. The conversations are guided by a unique group of curators-Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink-who help frame these discussions around the most compelling new concepts in science and social thought. This isn't just an interview podcast; it's a deep exploration of the books and theories that have the potential to shift perspectives and spark meaningful change. You'll hear the stories behind the ideas, the personal journeys of the thinkers, and practical insights that extend beyond the page. The dialogue is structured yet spontaneous, offering listeners a genuine sense of being part of a substantive conversation. Episodes are released every Thursday, providing a consistent dose of intellectual curiosity. The podcast is produced by the Next Big Idea Club, an organization dedicated to surfacing and discussing transformative knowledge. Whether you're looking to understand the nuances of human behavior, the latest scientific discoveries, or the forces driving social change, this series serves as an accessible gateway to complex topics. The aim is to make big ideas feel relevant and engaging, without oversimplifying their importance. Tune in for a thoughtful break from the noise, where the focus is entirely on understanding what comes next.
Author: Language: English Episodes: 100

The Next Big Idea
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