The History and Future of Apple

The History and Future of Apple

Author: Next Big Idea Club April 20, 2026 Duration: 1:21:21
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the recent New York Times bestseller Apple: The First 50 Years. We begin by looking backward, exploring the improbable story of the hippie pranksters who built the world's first trillion-dollar company. But we're not just here for the history. We also look ahead, asking: What cool new tech are they cooking up in Cupertino? Why has Apple been so slow on AI, and does the company have a plan to catch up? And who's the frontrunner to succeed Tim Cook? The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Each week on The Next Big Idea, hosts Rufus Griscom and Caleb Bissinger sit down with authors and researchers whose ideas are shaping our culture, education, and understanding of society. The conversations are guided by a unique group of curators-Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink-who help frame these discussions around the most compelling new concepts in science and social thought. This isn't just an interview podcast; it's a deep exploration of the books and theories that have the potential to shift perspectives and spark meaningful change. You'll hear the stories behind the ideas, the personal journeys of the thinkers, and practical insights that extend beyond the page. The dialogue is structured yet spontaneous, offering listeners a genuine sense of being part of a substantive conversation. Episodes are released every Thursday, providing a consistent dose of intellectual curiosity. The podcast is produced by the Next Big Idea Club, an organization dedicated to surfacing and discussing transformative knowledge. Whether you're looking to understand the nuances of human behavior, the latest scientific discoveries, or the forces driving social change, this series serves as an accessible gateway to complex topics. The aim is to make big ideas feel relevant and engaging, without oversimplifying their importance. Tune in for a thoughtful break from the noise, where the focus is entirely on understanding what comes next.
Author: Language: English Episodes: 100

The Next Big Idea
Podcast Episodes
We're Still Thinking About This Conversation with Will Guidara [not-audio_url] [/not-audio_url]

Duration: 1:02:37
In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again t…
Here’s Our Favorite Book of the Season [not-audio_url] [/not-audio_url]

Duration: 40:24
Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking abo…
“Beliefs Are Tools, Not Truths” [not-audio_url] [/not-audio_url]

Duration: 1:21:36
What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and…
Demis Hassabis Wants to Build AGI. Should We Trust Him? [not-audio_url] [/not-audio_url]

Duration: 1:13:44
When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to d…
How to Be Okay When Nothing Is Okay [not-audio_url] [/not-audio_url]

Duration: 48:02
It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming…
Best Of: The New Science of Improving Your Memory [not-audio_url] [/not-audio_url]

Duration: 1:11:49
The French filmmaker Jean Renoir said, "The only things that are important in life are the things you remember." But what do you remember and why? That's the subject of Why We Remember: Unlocking Memory's Power to Hold o…
How to Find the Meaning of Your Life (with Arthur C. Brooks) [not-audio_url] [/not-audio_url]

Duration: 1:02:25
Let's face it, modern life is kind of a bummer. We're glued to our phones, starved for meaning, haunted by a gnawing sense of emptiness. Enter Arthur C. Brooks. He's a Harvard professor, happiness expert, and a man with…
The Surprising Power of Oversharing [not-audio_url] [/not-audio_url]

Duration: 1:11:39
We’ve been told that “oversharing” (TMI) is a social sin. But our guest today, Leslie John, who teaches at Harvard Business School, argues that TLI (Too Little Information) is far more dangerous. In her new book, Reveali…