What If Saving the Planet Could Be Fun?

What If Saving the Planet Could Be Fun?

Author: Next Big Idea Club July 9, 2026 Duration: 58:24
Despite decades of urgency and alarm, progress on climate change has felt frustratingly slow. What if we've been going about it all wrong? Elizabeth Dunn and Jiaying "JZ" Zhao think there's a missing ingredient in the conversation: joy. In their new book, Leave the Lights On, Liz and JZ draw on psychology, behavioral science, and sustainability research to argue that the most effective climate solutions aren't rooted in guilt, fear, or self-denial. They're rooted in easy choices that also make your life better. Today on the show: why doom-and-gloom messaging backfires, what bacon dipped in maple syrup has to do with saving the planet, how buying more underwear might just protect our species, and why the choices that help most are also the ones that make us happier. *** Chapters: (00:00) Introduction  (02:23) Why Climate Fear Backfires (09:24) The Case for Making Meat a Treat (17:44) The BLT Climate Paradox (20:53) The Hidden Climate Cost of Your Bank Account (23:50) Fast Fashion, Slow Happiness (31:10) Why Driving Makes Us Unhappy (39:08) The Best Trips Are Closer Than You Think (45:24) The Science of Social Tipping Points (49:41) The Climate Power of a Single Vote About the Guests:  Elizabeth Dunn is a professor of psychology at the University of British Columbia and one of the world's leading researchers on happiness and well-being. Her work explores how people can use their time, money, and relationships to build more satisfying lives. Jiaying Zhao is a professor of psychology and the founder of the Behavioral Sustainability Lab at the University of British Columbia. Her research focuses on climate action, behavioral change, and the role of psychology in accelerating the transition to a more sustainable future. *** 🎥 The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. 📱Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. 🎁 The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠⁠nextbigideaclub.com⁠⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). 🔗 SPONSORED BY: IM8 ➡️ Athletes, doctors, David Beckham — they all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at ⁠im8health.com/nbi⁠ Northwest Registered Agent ➡️ They’ve been helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at ⁠northwestregisteredagent.com/nbifree⁠ Shopify ➡️ Stop waiting for permission to build something. Your next revenue stream starts free at ⁠shopify.com/nbi⁠

Each week on The Next Big Idea, hosts Rufus Griscom and Caleb Bissinger sit down with authors and researchers whose ideas are shaping our culture, education, and understanding of society. The conversations are guided by a unique group of curators-Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink-who help frame these discussions around the most compelling new concepts in science and social thought. This isn't just an interview podcast; it's a deep exploration of the books and theories that have the potential to shift perspectives and spark meaningful change. You'll hear the stories behind the ideas, the personal journeys of the thinkers, and practical insights that extend beyond the page. The dialogue is structured yet spontaneous, offering listeners a genuine sense of being part of a substantive conversation. Episodes are released every Thursday, providing a consistent dose of intellectual curiosity. The podcast is produced by the Next Big Idea Club, an organization dedicated to surfacing and discussing transformative knowledge. Whether you're looking to understand the nuances of human behavior, the latest scientific discoveries, or the forces driving social change, this series serves as an accessible gateway to complex topics. The aim is to make big ideas feel relevant and engaging, without oversimplifying their importance. Tune in for a thoughtful break from the noise, where the focus is entirely on understanding what comes next.
Author: Language: English Episodes: 50

The Next Big Idea
Podcast Episodes
You're in the Hospitality Business (Whether You Know It or Not) [not-audio_url] [/not-audio_url]

Duration: 1:03:05
For the last three years, Will Guidara has been on the road talking about unreasonable hospitality. He's met financiers and prison wardens, educators and athletes, Fortune 500 executives and small business owners. They k…
We're Still Thinking About This Conversation with Will Guidara [not-audio_url] [/not-audio_url]

Duration: 1:02:37
In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again t…
Here’s Our Favorite Book of the Season [not-audio_url] [/not-audio_url]

Duration: 40:24
Every few months, we pick one book with the power to change how you see the world. Then we build an experience around it: author conversations, reading guides, key insights, and a community of people who love talking abo…
“Beliefs Are Tools, Not Truths” [not-audio_url] [/not-audio_url]

Duration: 1:21:36
What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and…
The History and Future of Apple [not-audio_url] [/not-audio_url]

Duration: 1:21:21
In celebration of Apple's 50th birthday, we're probing the company's past and peering into its future with David Pogue — former New York Times tech columnist, current CBS Sunday Morning correspondent, and author of the r…
Demis Hassabis Wants to Build AGI. Should We Trust Him? [not-audio_url] [/not-audio_url]

Duration: 1:13:44
When journalist Sebastian Mallaby approached Demis Hassabis, Google's AI chief and a man with a lifelong mission to build superintelligence, about writing his biography, he made the following pitch: "If you're going to d…
How to Be Okay When Nothing Is Okay [not-audio_url] [/not-audio_url]

Duration: 48:02
It’s a big, bad, scary, lonely world out there. Lucky for us, Jenny Lawson — aka the Bloggess — has collected more than a hundred tricks and tools that have helped her keep going, and she shares them in her heartwarming…