2026 REDnews Award Finalists Reveal the Secrets to CRE Growth and Relationship Building

2026 REDnews Award Finalists Reveal the Secrets to CRE Growth and Relationship Building

Author: Scott Carson August 3, 2026 Duration: 48:54

What happens when three nominees for the REDnews Social Media Influencer of the Year Award jump on a call together? Absolute magic! In this special episode of The Note Closers Show, host Scott Carson is joined by fellow CRE award nominees Elke Laughlin (Principal at Laughlin Consulting Group) and Samy Soussan (Business Development at Madison Title & host of The CRE Connection Podcast).


Instead of treating award nominations as a competition, this powerhouse trio comes together from a mindset of abundance and prosperity to share how authentic relationship-building, organic social media, and servant leadership drive massive success in commercial real estate!


Detailed Episode Highlights

  • The Power of the "Connector" Mindset: Why moving away from a scarcity mindset and operating from prosperity opens doors to untapped deal flow and lifelong partnerships.
  • Elke Laughlin’s Organizational Insights: Leveraging behavioral sciences (DISC, motivators, driving forces) to build high-performing commercial brokerage teams and execute organizational change.
  • Samy Susan’s #SUSANSelfie Strategy: How organic networking, authentic event coverage, and the "Always Be Connecting" (ABC) philosophy built a powerful CRE network.
  • Overcoming Social Awkwardness in the Next Generation: Teaching younger professionals and interns how to put down their phones, network in person, and nurture long-term professional relationships.
  • Emerging Commercial Real Estate Opportunities:
  • Industrial Outdoor Storage (IOS): Why low-coverage urban infill dirt is exploding due to e-commerce and last-mile distribution demands.
  • Distressed Note & Small Balance Commercial Debt: Sourcing direct-from-bank deals and finding value in non-performing assets.
  • Fractional CRE Services: Introducing CREVA Collective to serve mid-sized CRE firms.
  • AI & Future Tech in CRE: Implementing AI underwriting tools, hosting tech meetups, and using AI clones for 24/7 investor communication.


If you want to grow your brand, close more deals, and build lasting connections in commercial real estate, this conversation is packed with actionable takeaways you can apply today!


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Ready to take your note investing and real estate game to the next level? 📅 Book a Call with Scott: talkwithscottcarson.com

📩 Email Scott: scott@weclosenotes.com

Go out, take some action, and we’ll see you at the top!


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Scott Carson brings his deep experience as a seasoned investor directly to you in The Note Closers Show-The #1 Podcast for Note Investing. This isn't about general real estate chatter; it's a focused dive into the specific, often overlooked niche of note investing. Each episode is built on the practical premise of acquiring control of real estate assets at significant discounts, not through traditional property management, but by understanding and investing in the debt behind them. You'll hear Scott break down complex strategies into actionable steps, sharing the nuances of evaluating, purchasing, and profiting from mortgage notes. The discussions are geared toward investors and entrepreneurs who are serious about expanding their portfolio options beyond conventional methods. Tune in for candid conversations about market trends, due diligence, risk assessment, and the real-world stories of deals that worked and those that didn't. This podcast serves as a direct line to advanced tactics and foundational knowledge, all aimed at building your confidence in this unique segment of the investment world. If you're looking to move past theory and into the practical mechanics of building wealth through notes, Scott Carson provides the roadmap in every episode.
Author: Language: en-us Episodes: 50

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