How Studying Erykah Badu Helped an Independent Artist Secure a Record Deal

How Studying Erykah Badu Helped an Independent Artist Secure a Record Deal

Author: theoasishaqqislam December 18, 2025 Duration: 43:00

From Sudan to Stardom: This episode features a conversation with Alsarah, the East African retro-pop artist, poet, whose journey from Khartoum to musical success is as inspiring as her soulful sound. She opens up about her roots in Sudan, navigating cultural identity as a Muslim, and how her family's resilience shaped her creative path. Discover how her deep connection to East African traditions and life experiences fueled her rise in the music world and led her to form her own rock band, Alsarah & The Nubatones.

From her early days exploring Sudanese music to embracing African American sounds like gospel, jazz, and blues, Alsarah shares how she built her career as an independent artist from studying greats like Erykau Badu, Learn how she financed her albums, negotiated licensing deals, and took bold steps to preserve her authentic voice amidst industry norms. This episode also dives into her activism for Sudan, her reflections on revolution, and her ability to craft music that transcends borders and genres. Whether you're a fan of cultural exploration, Islam, or simply enjoy authentic artistry, this episode is for you!

Don't miss her heartfelt insights, her latest album "Seasons of the Road," and how she landed a record deal.

Be sure to Rate and Review on Apple Podcast and subscribe to stay tuned for more inspiring tales from artists redefining success and pushing boundaries.

#sudanesemusic #ethnomusicology #eastafricanculture #eastafricamusic

CHAPTERS: 00:00 - Intro

02:06 - East African Retro Pop Overview

03:59 - Her Genesis Story

10:05 - Moving to America

12:12 - What is "Tarab Music"

13:20 - Discovering African American Music

16:16 - Graduating from Wesleyan University

18:49 - Moving to New York City

22:06 - Starting Her Band Journey

24:34 - Securing A Record Deal

30:09 - Releasing a New Album After 9 years

34:40 - Sudan’s Future Perspectives

35:54 - Alsarah's Music Journey

39:54 - Artists She Wants go on Tour With

42:12 - Outro


Each week on The Oasis with A.Haqq Islam, host and music industry veteran A. Haqq Islam creates a space for dialogue that feels both necessary and rare. These are conversations that move beyond surface-level headlines, delving into the tangible influence of Islamic faith and Muslim individuals within the most dynamic sectors of modern life. You’ll hear discussions exploring how faith intersects with creative and professional worlds, from the rhythms of Hip Hop and the narratives of film to the strategies of business, the innovation in technology, and the expressions of fashion and sports. This podcast consistently highlights the stories of Muslims who are actively shaping culture, yet whose contributions are often overlooked within mainstream narratives. The tone is intimate and refreshing, offering a perspective that consciously challenges narrow, stereotypical views, whether domestic or international. By focusing on real impact and personal journeys, the series builds a more nuanced understanding. It’s not about preaching, but about presenting a vibrant, multifaceted portrait of engagement and identity. Tuning into this podcast means accessing a forum where spirituality, ambition, and cultural commentary meet, all guided by a host with deep roots in the industry he discusses. The result is a compelling blend of personal insight and broader cultural analysis, making each episode a point of connection and discovery.
Author: Language: English Episodes: 57

The Oasis with A.Haqq Islam
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