SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford

SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford

Author: SaaStr October 9, 2024 Duration: 43:02

SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford

Loren Padelford, CRO of Slice and previously SVP and GM of Shopify Plus, does a deep dive with the SaaStr CEO and Founder Jason Lemkin on the top learnings selling to SMBs and within Vertical SaaS.

The conversation dives into Slice's approach of helping independent pizzerias by offering integrated software and services, comparing it to the approach of Domino's. Lauren offers lessons learned during his career in SaaS, with inspirational views on growth strategies, customer focus, and building trust with SMB entrepreneurs. This discussion is ideal for anyone interested in understanding the dynamics of vertical SaaS and its impact on the business ecosystem.

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Hey everybody - thanks to the 10,000 of you who came out to SaaStr Annual. We had a blast and big news -- we'll be back in MAY of 2025. That's right, the SaaStr Annual will be a bit earlier next year, May 13-15 2025. We'll still be back in the same venue, in the SF bay area at the 40+ acre sprawling san mateo county events center. Grab your tickets at saastrannual.com with code jason50 for an extra discount on our very best pricing.

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This episode is sponsored by: remote.com

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This episode is sponsored by: Anrok

A question for SaaS finance leaders, do you know where your customers are? Anrok tracks where your sales are creating exposure, and automates tax calculation and filing worldwide. Built for high-growth software companies, Anrok protects your revenue and saves you time. Visit anrok.com/saastr to learn more.


Tune into The Official SaaStr Podcast: SaaS | Founders | Investors for direct conversations with the people building and funding the software-as-a-service industry. This isn't about abstract theory; it's the practical, often hard-won wisdom from prominent founders and seasoned investors who have navigated the path themselves. Each episode digs into the specific mechanics of scaling a SaaS business, focusing on the critical journey from zero to one hundred million dollars in annual recurring revenue. You'll hear founders break down what actually worked when it came to hiring key talent, entering new markets, and managing the immense pressure of hyper-growth. From the investor side, the discussions reveal how top venture capitalists evaluate potential, what metrics truly matter beyond the pitch deck, and their perspectives on sustainable company culture. Hosted by SaaStr, this podcast serves as an ongoing masterclass for operators and entrepreneurs who prefer learning through candid stories and detailed strategies rather than generic advice. The dialogue is always grounded in the fierce realities of the competitive tech landscape, making every interview a source of actionable insights you can apply to your own challenges.
Author: Language: English Episodes: 100

The Official SaaStr Podcast: SaaS | Founders | Investors
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