SaaStr 823: Is GTM Really Dead?! with SaaStr CEO Jason Lemkin

SaaStr 823: Is GTM Really Dead?! with SaaStr CEO Jason Lemkin

Author: SaaStr October 3, 2025 Duration: 46:15

SaaStr 823: Is GTM Really Dead?! with SaaStr CEO Jason Lemkin

In this episode, Jason Lemkin, SaaStr CEO and Founder, addresses common misconceptions about traditional go-to-market strategies in the age of AI. Despite claims that outbound marketing, SEO, and old-school tactics are dead, the speaker highlights how leading AI companies are successfully employing these methods with minor tweaks. Drawing from the success stories of OpenAI, Notion, Dialpad, and others, the presenter emphasizes the importance of high-quality content, dynamic sales tactics, and the unmatched potential of AI-driven tools like AI SDRs. He also discusses the necessity of providing substantial ROI from day one and urges marketers to reassess and improve their strategies rather than dismiss them as obsolete. Finally, practical advice is given on optimizing sales and marketing efforts to tap into the booming AI budget effectively.

 


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This episode is sponsored by:

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Hey everybody, SaaStr AI in London is this December and we're on track to completely sell out. 
 
Join 2,000 B2B + AI leaders for two days of practical advice on scaling into the new year. 

We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London. 

Don't miss out: get your tickets while you still can by going to podcast.saastrlondon.com

Tune into The Official SaaStr Podcast: SaaS | Founders | Investors for direct conversations with the people building and funding the software-as-a-service industry. This isn't about abstract theory; it's the practical, often hard-won wisdom from prominent founders and seasoned investors who have navigated the path themselves. Each episode digs into the specific mechanics of scaling a SaaS business, focusing on the critical journey from zero to one hundred million dollars in annual recurring revenue. You'll hear founders break down what actually worked when it came to hiring key talent, entering new markets, and managing the immense pressure of hyper-growth. From the investor side, the discussions reveal how top venture capitalists evaluate potential, what metrics truly matter beyond the pitch deck, and their perspectives on sustainable company culture. Hosted by SaaStr, this podcast serves as an ongoing masterclass for operators and entrepreneurs who prefer learning through candid stories and detailed strategies rather than generic advice. The dialogue is always grounded in the fierce realities of the competitive tech landscape, making every interview a source of actionable insights you can apply to your own challenges.
Author: Language: English Episodes: 100

The Official SaaStr Podcast: SaaS | Founders | Investors
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