SaaStr 372: Sales Kick-Off Week: How To Prepare, How To Structure, How To Organise Content, How To Keep Teams Engaged with Latane Conant, CMO @ 6Sense

SaaStr 372: Sales Kick-Off Week: How To Prepare, How To Structure, How To Organise Content, How To Keep Teams Engaged with Latane Conant, CMO @ 6Sense

Author: Jason M. Lemkin 🦄 September 8, 2020 Duration: 27:55

Latane Conant is the Chief Marketing Officer at 6Sense, the company that allows you to achieve predictable revenue growth by identifying accounts looking for your solution, prioritise efforts and then engage the right way. To date, the company has raised $120M in financing from Battery Ventures, Insight, Venrock, Costanoa, Bain Capital and Salesforce Ventures to name a few. As for Latane, before 6Sense she was CMO and sales leader at Appirio where she drove 5X more effective field marketing programs and an increase in inbound leads by 300%. If that was not enough, Latane is also on the Advisory Boards of both Mediafly and Atrium. 

 In Today’s Episode We Discuss:

  • How did Latane make her way into the world of SaaS and come to be the rockstar CMO and ABM thought leader she is today with 6Sense?
  • What does the preparation process look like pre-sales kick off week? What is involved? Who is involved? What needs to be ready? How does Latane feel about putting comp plans as part of the week?     
  • How important is a theme to having an engaging week of content? What can teams do to bring their themes to life? How does Latane advise others when it comes to keeping the content fresh and exciting?  
  • What is the right way to end the week? What are the right follow up steps to take? Where do many people go wrong here?    

Latane’s 60 Second SaaStr:

  1. Hardest element of Latane’s role today with 6Sense?
  2. What would Latane most like to change about the world of SaaS?
  3. What does Latane believe that most around her disbelieve? 

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

Harry Stebbings

SaaStr

Latane Conant



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Hosted by Jason M. Lemkin, The Official SaaStr Podcast: SaaS | Founders | Investors goes straight to the source, pulling back the curtain on what it really takes to build and fund a software company. Each conversation is a direct line to the experiences of prominent founders and seasoned investors, moving beyond theory into the practical realities of scaling a business. You’ll hear founders break down the grueling yet critical journey from zero to one hundred million dollars in annual recurring revenue, discussing the inflection points that most companies face and the often-overlooked details of hiring a team that can sustain growth. From the investor side, the discussions reveal how the most successful backers evaluate opportunities, what metrics they scrutinize beyond the pitch deck, and how their partnership evolves with a company through various stages. This podcast is built on the premise that the collective wisdom of those who have navigated the SaaS landscape is the best guide for those currently in the trenches. The result is a resource that feels like a series of candid, master-level conversations, offering actionable insights for operators aiming to accelerate their path to scale and for anyone curious about the mechanics of venture capital in the software world. Tune in for unscripted lessons from the front lines of the industry.
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