with Brian Morrissey Digiday Editor-in-Chief

with Brian Morrissey Digiday Editor-in-Chief

Author: Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR February 8, 2017 Duration: 46:08
Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast. 2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future. 3:45 What are some examples of publishers who’ve already enjoyed success with paid content? 5:38 How is Google’s new content strategy setup? 7:00 What role will Snapchat play in the upcoming platform battles? 9:46 A question about Vice: How are they able to generate so much revenue with such little reach? 12:50 How has the Business Insider deal with Axel Springer been received? 15:16 Is display advertising already past its prime? 18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work? 21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in? 21:56 Why are influencers able to command so much money right now? 25:30 Brian’s take on some successful subscription models. 28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work. 32:25 Why did Brian stop attending CES or SXSW? 33:55 Is Donald Trump’s presidency a story of successful marketing? 36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get? 40:00 What does Brian Morrissey think about adblock plus? 43:46 Are there old school media companies that continue to produce quality work?

Hamburg serves as the base for The OMR Podcast International, but the conversations here span the globe. Each episode is built on a simple premise: to go inside the minds of the people actually shaping digital business, marketing and technology. Hosts Philipp Westermeyer, founder and CEO of OMR, and digital marketing editor Scott Peterson don't just report the news-they sit down with the founders, executives and innovators creating it. Their discussions are less about abstract theories and more about the tangible strategies, personal career journeys and management decisions driving companies forward. You'll hear the specifics of how these leaders operate, the challenges they're navigating right now and where they see the next opportunities for disruption, particularly across the European tech scene. This podcast delivers those insights directly, cutting through the noise to focus on substantive dialogue. It’s a regular source for anyone looking to understand the practical realities behind the headlines, whether you're building a career, managing a team or running a business. The perspective is grounded, informed and consistently focused on the people at the center of the industry's evolution.
Author: Language: English Episodes: 71

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
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