214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)

214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)

Author: Jacques Hopkins December 12, 2023 Duration: 1:00:54

In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product.

They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business.

From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how he transitioned from 18 courses to a streamlined subscription-based model that's driving success. Don't miss out on actionable tips, real-life experiences, and the latest in the online course industry!

ArchSmarter Website: http://www.archsmarter.com

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

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