223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

Author: Jacques Hopkins April 16, 2024 Duration: 49:28

Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year.

Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing.

As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and clever upselling to more comprehensive courses.

Susan talks candidly about overcoming imposter syndrome, the psychological hurdles of pricing, and give some actionable advice to course creators just starting out.

So tune in, take notes, and let's discover how Susan transformed her expertise into a thriving digital academy, one ledger at a time.

Watch the full episode on YouTube: https://youtu.be/FR0PY-IppqQ

Susan’s website: thebookkeepersociety.com/

Find out more about Genesis: http://iwantgenesis.com/

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

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