231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

Author: Jacques Hopkins August 6, 2024 Duration: 1:14:50

In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making tech careers accessible to everyone. We'll delve into his journey, from offering free courses to transitioning to a premium model, and the remarkable difference it made in engagement and success rates.

We’ll discuss the power of storytelling, the importance of community, and strategic branding in creating a standout online course. Mark shares invaluable insights into his niche in Microsoft business applications, his methods for capturing and refining ideas, and the role of social media on building a personal brand. Don't miss out on this masterclass with Mark on taking your online course business to the next level!

Watch on YouTube: https://youtu.be/vxcChtTX5ng 

Mark’s website: https://www.nz365guy.com/

Mark’s Mentoring Challenge: https://ako.nz365guy.com/

Apps mentioned in the episode
Drafts: https://getdrafts.com/
Brain Toss: https://braintoss.com/

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month trial: http://everyclickkajabi.com/
Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

 


Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

The Online Course Show
Podcast Episodes
228: $300k Per Year Teaching Public Speaking (Featuring Kit Pang) [not-audio_url] [/not-audio_url]

Duration: 49:11
Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority i…
226: 5-Figures Monthly Teaching About Beer (Featuring Chris Cohen) [not-audio_url] [/not-audio_url]

Duration: 1:12:24
In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures monthly by helping others pass the elusive Cicerone certification exams. L…
225: My Top 5 Strategies to 10x Your Course Sales [not-audio_url] [/not-audio_url]

Duration: 41:56
In this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture over 11 years. From the importance of gathering and integrating feedb…