242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

Author: Jacques Hopkins December 12, 2024 Duration: 1:12:42

Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list.

Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course.

Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We’ll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results.

Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo

Dean’s Website: https://mrselfstorage.com/

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 50

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