260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

Author: Jacques Hopkins May 15, 2025 Duration: 55:31

Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and drive real results.

We get into what types of content work best, how the LinkedIn algorithm really functions, and smart ways to turn engagement into conversions. Whether you're new to LinkedIn or want to level up your strategy, this one’s packed with actionable insights.

Watch the Free Workshop: https://oc.show/workshop

Watch on YouTube: https://youtu.be/p5ql4pP6jqk
Richard's Website: http://www.richardvanderblom.com/

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

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