263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

Author: Jacques Hopkins June 12, 2025 Duration: 1:07:55

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT.

You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or get your course recommended by ChatGPT, this episode gives you the practical insights to make it happen.

Watch the Free Workshop: https://oc.show/workshop

Watch on YouTube: https://youtu.be/9rQwqbxCYDg

Guest's Website: https://www.youtube.com/@calebulku

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

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219: 6 Million Courses Sold (Featuring John Bura) [not-audio_url] [/not-audio_url]

Duration: 50:43
Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's…