267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

Author: Jacques Hopkins September 25, 2025 Duration: 1:00:51

What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I’m joined once again by John Ainsworth of Data Driven Marketing. John’s tested countless funnels across real online course businesses and breaks down the three that are consistently working right now. Whether you're new to funnels or looking to fine-tune your current setup, this conversation is packed with practical, up-to-date strategies to help you convert more students.

We also dive into why he rarely uses webinar funnels with clients (even though he loves them), what works better for lower-priced courses, and how high-ticket coaching offers can dramatically increase revenue—even in niches like banjo or piano. If you're feeling stuck on the funnel front, this episode will help you identify what to build next based on your price point and audience size.

Watch the Free Workshop: https://oc.show/workshop

Watch on YouTube: https://youtu.be/pIOYyCJiAGg
John's Website: https://datadrivenmarketing.co/podcast/

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy


Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

The Online Course Show
Podcast Episodes
247: Is My 7-Figure Piano Course Business FAILING? [not-audio_url] [/not-audio_url]

Duration: 5:40
Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 Days, the online course that changed my life. Over a decade ago, this…
245: Here’s How I’m Taking The Next 5 Months Off in My Business [not-audio_url] [/not-audio_url]

Duration: 11:01
In this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across the U.S. while continuing to run my online business. From how I prepa…
241: How To Have a Killer LOGO For Your Brand [not-audio_url] [/not-audio_url]

Duration: 5:40
Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out. Episode Highlights: Why your logo matters—but n…
239: The ONE Book That Changed Everything For Me [not-audio_url] [/not-audio_url]

Duration: 18:57
Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneursh…