275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

Author: Jacques Hopkins February 5, 2026 Duration: 52:06

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life.

We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out.

Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A

Stephanie's Education Website: https://stephaniegaffney.com/

Stephanie's Artist Website: https://torregrossafineart.com/

🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis


Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

 


Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 100

The Online Course Show
Podcast Episodes
264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor) [not-audio_url] [/not-audio_url]

Duration: 1:00:43
Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring epi…
263: How To Do AI SEO In 2025 (Featuring Caleb Ulku) [not-audio_url] [/not-audio_url]

Duration: 1:07:55
In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and…
262: How Systems Can SAVE Your Business (Featuring Jordan Gill) [not-audio_url] [/not-audio_url]

Duration: 1:07:25
Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow…
261: 4-Month RV Trip Recap - Life, Business, & Family on the Road [not-audio_url] [/not-audio_url]

Duration: 39:14
In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California,…