284: From Helping Babies Sleep to a $60K Month (Featuring Jayne Havens)

284: From Helping Babies Sleep to a $60K Month (Featuring Jayne Havens)

Author: Jacques Hopkins September 11, 2026 Duration: 55:09

What if your best course idea is hiding in the work you're already doing? Jayne Havens turned her sleep consulting experience into a certification program that reached about $60,000 in a peak month. But building a bigger business was never the whole goal: she wanted meaningful work that still left room for her kids and her life.

In this episode, Jayne shares how she launched to a list of about 350 people, why community and referrals drive her sales, and why she hired experts instead of learning every technical skill herself. Jacques and Rocky also explore what her relationship-led approach means for course creators in the age of AI, with a practical exercise for reclaiming your time.

Watch the episode on YouTube: https://www.youtube.com/watch?v=oiQStc4D0G8

Jayne's Website: https://thecpsm.com/

Becoming a Sleep Consultant Podcast: https://thecpsm.com/podcast/

Join Jayne's Free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant/

Sleep Consulting with Jayne: https://thesnoozefest.com/

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Jacques Hopkins hosts The Online Course Show, a space built for the specific challenges and opportunities faced by people who teach what they know. This isn't about vague inspiration; it's a practical exchange drawn from real experience. Jacques believes in going straight to the source, so conversations here are fueled by firsthand accounts of what actually moves the needle for an online education business. You'll hear from fellow creators and experts who break down everything from high-level strategic vision to the nitty-gritty processes that make a course run smoothly. Episodes dive into topics like marketing funnels, content strategy, and the operational details many gloss over. The dialogue is a two-way street, with Jacques regularly sharing his own observations and testing ideas within this entrepreneurial community. If you're creating, launching, or scaling an online course, this podcast serves as a continual workshop. It’s where abstract concepts meet actionable plans, all aimed at helping you build something that resonates and succeeds.
Author: Language: English Episodes: 50

The Online Course Show
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