190. Greenwashing in the Pet Industry with Lauren Becks of Girls Gone Raw

190. Greenwashing in the Pet Industry with Lauren Becks of Girls Gone Raw

Author: Jessica L. Arrington (Fisher) March 13, 2025 Duration: 49:19

Greenwashing is a marketing trend that companies use to trick the consumer into thinking that their products meet specifications that a more conscientious consumer is looking for. 

This is done with text and images that make the consumer believe that the product is somehow better for the environment and/or better for the health of the animal (humans included) eat or using it. 

As someone who is making products for pets to consume, Lauren provides her unique understanding of how this works in the industry.

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Ever feel like you're just winging it when it comes to your furry, feathered, or scaled family members? You're not alone. The Pet Parenting Reset, hosted by Jessica L. Fisher, moves beyond the basics to explore the nuanced, often messy, and deeply rewarding reality of integrating pets into a modern family life. This isn't about quick tips; it's about building a sustainable, joyful, and compassionate lifestyle where every member-kids and animals alike-can thrive. Each episode feels like a thoughtful conversation with a knowledgeable friend, tackling real questions and challenges that pet parents face, from managing introductions between new babies and resident dogs to navigating the emotional complexities of pet loss with children. Jessica brings a grounded perspective, focusing on creating harmony in your home and fostering deeper connections with the animals we love. If you've ever wondered if there's a better, less stressful way to do things, this podcast offers a fresh perspective and practical insights to help you recalibrate your approach. Tune in for honest discussions that acknowledge pets as true family, aiming to make your journey as a pet parent more intentional and fulfilling.
Author: Language: English Episodes: 100

The Pet Parenting Reset
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